{"id":500,"date":"2015-02-06T14:02:16","date_gmt":"2015-02-06T14:02:16","guid":{"rendered":"http:\/\/tacchistudios.wpengine.com\/ja\/blog\/2015\/02\/06\/the-official-tacchi-reading-list\/"},"modified":"2020-05-01T17:50:53","modified_gmt":"2020-05-01T08:50:53","slug":"the-official-tacchi-reading-list","status":"publish","type":"post","link":"https:\/\/www.tacchistudios.com\/ja\/news\/the-official-tacchi-reading-list\/","title":{"rendered":"The official Tacchi reading list"},"content":{"rendered":"<p>Learning is very important to us. Books are great for learning. Therefore, in order to stay at the forefront of design, technology, business and a variety of other topics, we spend a lot of time reading.<\/p>\n<p>Here are our favourite books:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"non-responsive-img alignnone wp-image-231 size-full\" src=\"http:\/\/128.199.208.41\/wp-content\/uploads\/2016\/11\/lean-ux-small.jpg\" alt=\"Lean UX by Jeff Gothelf\" width=\"300\" height=\"207\" \/><\/p>\n<h2>Lean UX<\/h2>\n<p>by Jeff Gothelf<\/p>\n<p>The bible for modern digital product design. Geoff describes a process inspired by the Lean Startup business principles, that focuses on involving the user at every stage of digital product development in order to maximise the effectiveness of the product and minimize wasted time and resources spent on building the wrong thing.<\/p>\n<p><a href=\"http:\/\/www.amazon.co.jp\/Lean-UX-Applying-Principles-Experience-ebook\/dp\/B0074KA0A4\/ref=sr_1_2?ie=UTF8&amp;qid=1423148609&amp;sr=8-2&amp;keywords=lean+ux\" target=\"_blank\" rel=\"noopener noreferrer\">Lean UX on Amazon<\/a><\/p>\n<hr \/>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"non-responsive-img alignnone wp-image-233 size-full\" src=\"http:\/\/128.199.208.41\/wp-content\/uploads\/2016\/11\/the-lean-startup.jpg\" alt=\"The Lean Startup by Eric Ries\" width=\"640\" height=\"320\" \/><\/h2>\n<h2>The lean startup<\/h2>\n<p>by Eric Ries<\/p>\n<p>The Lean Startup changed the way modern businesses are created. Eric discusses the importance of learning as fast as possible through the use of Minimum Viable Products \u2013 the fastest thing that you can build in order to learn from your customers about your product.<\/p>\n<p><a href=\"http:\/\/www.amazon.co.jp\/Lean-Startup-Innovation-Successful-Businesses\/dp\/0670921602\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;sr=8-1&amp;qid=1423148653\" target=\"_blank\" rel=\"noopener noreferrer\">The Lean Startup on Amazon<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"non-responsive-img alignnone wp-image-232 size-full\" src=\"http:\/\/128.199.208.41\/wp-content\/uploads\/2016\/11\/Simon-Sinek-Start-With-Why-Book.jpg\" alt=\"Start with why by Simon Sinek\" width=\"400\" height=\"300\" \/><\/p>\n<h2>Start with why<\/h2>\n<p>by Simon Sinek<\/p>\n<p>Simon Sinek\u2019s \u201cStart with Why\u201d TED talk is (at the time of writing) the second most viewed TED video ever. In his talk, and the book that he bases his talk on, Simon discusses the reasons for loyalty, trust, and leadership. It\u2019s a great way to get you thinking about how you could inspire others to invest their time, money or energy in what you\u2019re doing. Plus Simon\u2019s charismatic presentation style is great fun to watch!<\/p>\n<p><a href=\"http:\/\/www.amazon.co.jp\/Start-Why-Leaders-Inspire-Everyone\/dp\/1591846447\/ref=sr_1_1?ie=UTF8&amp;qid=1423148716&amp;sr=8-1&amp;keywords=start+with+why\" target=\"_blank\" rel=\"noopener noreferrer\">Start with Why on Amazon<\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"non-responsive-img alignnone wp-image-258 size-full\" src=\"http:\/\/128.199.208.41\/wp-content\/uploads\/2016\/11\/zero-to-one.jpg\" alt=\"Zero to One by Peter Thiel\" width=\"800\" height=\"320\" \/><\/p>\n<h2>Zero to one<\/h2>\n<p>by Peter Theil<\/p>\n<p><a href=\"http:\/\/www.amazon.co.jp\/Zero-One-Notes-Start-Future\/dp\/0753555204\/ref=tmm_pap_title_0?ie=UTF8&amp;qid=1423148823&amp;sr=8-2\" target=\"_blank\" rel=\"noopener noreferrer\">Zero to One on Amazon<\/a><\/p>\n<p>Peter discusses the importance of being first, having a \u201c10x\u201d product, and owning proprietary technologies as key components of building a monopolistic business. He also covers many points that are important to know when founding a startup or building a new business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p lang=ja>[\u305f\u3060\u3044\u307e\u82f1\u8a9e\u306e\u307f] Learning is very important to us. Books are great for learning. Therefore, in order to stay at the forefront of design, technology, business and a variety of other topics, we spend a lot of time reading.<\/p>\n","protected":false},"author":2,"featured_media":2416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[78],"class_list":["post-500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-78"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The official Tacchi reading list - TACCHI\u682a\u5f0f\u4f1a\u793e<\/title>\n<meta name=\"description\" content=\"Learning is very important to us. Books are great for learning. 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