graniph (lower-case ‘g’) is Japan’s art apparel pioneer, with over 100 stores in Japan and the Asia-pacific region.
They wanted a way to showcase their super-fast-fashion to the always-mobile Tokyo shopper, in the process driving customers to their online and physical stores.
Tacchi worked closely with graniph’s in-house online services team and third-party e-commerce provider to create iOS and Android apps and web service which integrate with the existing e-commerce system to display daily new releases, real-time per-store stock levels, news and promotions, and a GPS-enabled store locator.
The result was one of the first apps from a nationwide apparel brand in Japan and a marked increase in customer engagement and online sales.
The relationship with graniph continued for over seven years, during which we continued to update the apps and maintain the system integrations. In 2017 they were acquired by a private equity firm who brought maintenance of the apps in-house.