The research and
Being a part of the local creative scene for many years, our team already had a strong understanding of the needs, struggles, abilities, and lifestyles of many of Tokyo’s professional and amateur creatives. This was the foundation for the vision of Canvas.
Before committing to build the service, we used the skills and experience we’d built through years of design research consulting for clients to ensure there was demand for our core concept.
Once we were confident that a product like Canvas should exist, we used a typical build-measure-learn cycle to progressively release public prototypes to our growing early userbase, enabling us gather behavioural metrics that proved the product deserved continued investment of resources, and insights that we used to inform our product roadmap.